Measurly Blog

How Matching Algorithms Help Build Sustainable Online Marketplaces Image created using Midjourney Online marketplaces have become a staple in our daily lives, from buying and selling goods on Amazon and eBay, to finding a place to stay on Airbnb, or hailing a ride on Uber. These companies have revolutionized the way we conduct transactions and […]

Don’t Start with Personas: An Alternative Approach to Understanding Your Customers Image created using Midjourney Understanding your customers is key to business success. But let’s face it, talking to each individual customer can be a challenge when you’ve got a customer base of more than just a few people and are focused on growth. That’s […]

The Most Important Part of Building a Model: The Input Building a successful machine learning model is not just about using fancy algorithms. One of the most important factors is also one often overlooked: the input. It sounds obvious, but a model is only as good as the data it’s built on. In this post, we’ll […]

Why marketing agencies fail to provide you value If you’ve ever worked with a marketing agency or freelancer before, chances are you’ve experienced one or more of the following from their part: By the time the contract and project is over, you often realize you’ve overpaid by a sh*it ton, given the end results and […]