Case Study
How Beat used Advanced Segmentation to Increase Retention and ROI
+6%
Increase in Customer Retention
Increase in Customer Retention
Beat is a ride hailing company with operations in Latin America. After growing quickly across LATAM, Beat wanted to shift focus to sustainable & efficient growth.
Personalization via segmentation for CRM & remarketing became an opportunity to improve relevancy of promotions and messaging, and as result, retention rates and campaign ROI.
Segments were created based on past and predicted behaviors to tailor marketing & promotional campaigns.
Segments included lifetime value, user preferences, behavior dimensions, and predictive churn scores.
These were used to apply targeted strategies to improve customer engagement, including:
• Tailored campaigns for high-value users
• Targeted discounts based on geolocation, behavior, and preferred trip times
• Anti-churn campaigns and gamified retention programs
Total investment shrank by 5%, while incremental trips from campaigns increased by 13%
Retention improved by 6pp driven by high-value segments
Investment ROI improved by +27% as they were re-focused on high-value users
Data models fully customized to your business and unique challenges
Advanced ML techniques coupled with powerful human guidance
Fully automated models that allow you to improve engagement at scale
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